Developed CRM strategy and solution implementation for BioPharma division of a leading healthcare products company. Solution addressed areas of sales force automation, customer service, marketing campaigns and knowledge management.
Led change management and communications strategy and execution from concept development through program approval for enterprise-wide global strategic human resources transformation.
Analyzed and documented the current state process with metrics. Identified process improvement projects to increase efficiency and productivity while decreasing error potential and eliminating unnecessary costs. Coached leadership on project prioritization with organizational strategic goals, and facilitated teams through selected high impact projects.
Designed and facilitated strategy and organizational alignment sessions for global pharmaceutical company leadership teams in commercial, regulatory, supply chain and IT.
Worked with leadership to better integrate and align pharmaceutical company organizational functions. Helped prioritize resources to achieve key deliverables and clarified goals to gain employee engagement.
Conducted one-on-one interviews with hospital executives to gain insights on impact of healthcare reform on their organizations. Analyzed findings and produced summary report.
Conducted a thorough review of competition, including a summary analysis and positioning recommendations against each competitor.
Analyzed insights from voice of customer research, developed recommendations and presented findings for executive leadership.
Developed business model to promote over-the-counter brand to healthcare professionals in markets worldwide.
Shaped business plans for a service line within a large medical device company that included market assessment, positioning, targeting, value proposition and tactical planning.