Qualitative Research – U.S. Laboratory Company
Conducted one-on-one interviews with hospital executives to gain insights on impact of healthcare reform on their organizations. Analyzed findings and produced summary report.
Conducted one-on-one interviews with hospital executives to gain insights on impact of healthcare reform on their organizations. Analyzed findings and produced summary report.
Conducted a thorough review of competition, including a summary analysis and positioning recommendations against each competitor.
Analyzed insights from voice of customer research, developed recommendations and presented findings for executive leadership.