Marketing & Communications: Branding

Plastics Manufacturer

Conceived name, branding strategy and positioning for Shimmerworks™, a line of art supplies for Tweens and Teens. Sales materials and point of purchase display materials were developed.

Laboratory Diagnostics Company

Developed branding, positioning and communications materials to launch an innovative solution to transform hospital laboratory performance. Deliverables included naming, logo creative, customer detail aid, and sales presentation.

Global Healthcare Company – US Account Management Div.

Developed name, positioning and branding to launch a
new service offering to client’s strategic accounts. Project scope included naming, positioning and branding, communication materials including both internal and customer-facing presentations, sales aids and leave behinds, as well as training design and delivery to account management team.

International Medical Device Company

Created a visual identity for a global scientific meeting including logo, presentation and poster templates, promotional materials, program handouts, signage and website.